Thomson Cruises To Rebrand

(Courtesy Thomson)

Thomson Cruises will be re-branded and will become ‘Marella Cruises’ for the UK market.

Marella means ‘shining sea’ in Celtic.

The Mein Schiff 1, which was set to transfer to Thomson as the TUI Explorer next year, will now be named the Marella Explorer.

Other ships will get similar name changes, as the TUI Discovery 1 and 2 will become the Marella Discovery 1 and Marella Discovery 2.

There is also a deployment change for winter, 2018: the company will offer an Asia program sailing from Bangkok aboard the Marella Discovery.

For the first time in the company’s history, two ships will be based in Barbados for winter 2018. Marella Explorer will sail its first ever winter season from the Bajan paradise and will be joined by Marella Celebration, operating established itineraries,

Sister travel company ‘Thomson’ will also be re-branding later this month, moving to one aligned, global brand as TUI.

(Thomson)

Malcolm says: I like the Thomson product, but I do not like the new name.  It rhymes with ‘Marbella’ and ‘Piella’, so it sounds like a Spanish cruise line to me. Maybe it’s meant to be ‘exotic’?

Thomson is a very powerful brand and they need to be careful that they are not throwing the baby out with the bath water.

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