Virgin’s Scarlet Lady Will Have a Tattoo Studio

Squid Ink at Sea (Courtesy Virgin)

Virgin Voyages has announced that their first cruise ship, the Scarlet Lady, will have a tattoo studio aboard, called Squid Ink.

Virgin Voyages has formed a partnership with the ink industry experts from World Famous Tattoo Ink.

“Tattooing is a time-honoured seafaring tradition, and we’re continuing that legacy with rock and roll style by bringing some of the best ink artists to sea,” said Tom McAlpin, president and chief executive officer for Virgin Voyages. “Our sailors are looking to make lifelong memories, and we think there’s no better way to commemorate their first voyage with us than with a souvenir they’ll never lose track of.”

Lou Rubino Jr.

When Virgin Voyages’ Scarlet Lady sets sail in 2020 from Miami, she will have two full time resident tattoo artists on board, handpicked by ink industry guru Lou Rubino Jr.

Squid Ink will also feature a line-up of guest artists including the “tattoo industry’s most sought-after trendsetters and celebrity artists,” Virgin said.

All tattoos will be created with original vegan ink, according to Virgin.

In addition to tattoos, Squid Ink will also offer body piercings as well as permanent makeup treatments using vegan-friendly Perma Blend pigments.

“The World Famous Tattoo Ink family has been working with sailors, pirates and rock stars for more than 50 years,” said  Lou Rubino Jr., owner of World Famous Tattoo Ink. “As global acceptance of tattoos and body art continues to grow, partnering with Virgin Voyages gives us the unique opportunity to bring colour to places people might have never thought possible before. We couldn’t be more excited to leave our mark on the sea travel industry.”


Virgin Voyages external renderings: HERE

Malcolm says: I’m not convinced that the idea will take off. Virgin are clearly trying to do things differently, to differentiate their product ‘Virgin Voyages’ from their competitors (RCI, NCL, MSC etc.) in a already busy market place.They clearly want to appeal to the younger generation.

O.K I’m not anti-Tattoo at all, but I’m not sure that this is a good idea.  That heady mix of alcohol and the holiday mentality could result in some big regrets when the Virgin “Sailors” get home and see their creations in the cold light of day.  Maybe Virgin will also have  a branch of “Tattoo Fixers” on-board? Anyway, the Tattoo artists will need a steady hand at sea!

Of course cruise tattoos are not new:

A Royal Caribbean fan! (Source unknown)

What do YOU think of the idea?

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6 Responses to “Virgin’s Scarlet Lady Will Have a Tattoo Studio”

  1. Paul stoffels Says:

    Jo is Right. And there maybe A hygiëne problem with the pool

  2. Malcolm Oliver Says:

    Good comments Paul, thanks.

  3. Paul stoffels Says:

    So you Will finally get that mermaid you’ve been dreaming off for so long!

    But seriously : I don’t understand it. Here in Belgium, A Good tattoo artist has A waiting list of several Months. And so it should be. It prevents people from making impulsive decisions. As much as i love My own tattoo, i don’t see myself going on vacation and deciding to get another one on the spur of the moment

  4. jo Walker Says:

    I thought you had to be very careful with your skin after a tattoo? So- no sun, no sea, no pools…

  5. Malcolm Oliver Says:

    Bruce, there may be no excape. In the UK Tattoos are epidemic amongst younger people. And even older people are joining in the crazy. Too.

  6. Bruce Tucker Says:

    Not sure I want to share my Cruise with passengers covered in tattoos.

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