Virgin’s “Massive” RockStar Suites

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With roots that trace back to the 1800s, sailing vacations were once exclusive and decadent affairs for travellers with distinctive tastes. Today, the team at Virgin Voyages is tapping into the nostalgia of those historic days of sailing with the creation of the indulgent RockStar Suite offerings on board the Scarlet Lady, setting sail in 2020. While not just for the elite anymore, that legendary glamour has led the way for how these deliberately detailed, top tier spaces were meant to make Sailors feel.

“We were inspired by historic vessels of the past that exuded charm and luxury,” said Dee Cooper Senior Vice President of Design for Virgin Voyages. “We wanted to inject a bit of that exclusive, distinctive, luxurious feeling nostalgia in a contemporary way that speaks to today’s traveler more.”

This space conceived by the team at Virgin Voyages and the world-renowned Tom Dixon Design Research Studio encourages connection with the sea while featuring all those details a Sailor might need to live out their rockstar dreams (minus actually making that Grammy-winning album).

These supremely modern digs are steeped in the Virgin rock & roll heritage, with nods to icons like Grace Jones. The mega yacht inspired look features a retro-futurism design with a palette of deep blues used with iridescent dichroic elements in the bathroom to echo the deep blue sea.

The suite is replete with bespoke Tom Dixon furniture pieces, large glam vanity tables and European king beds which sit above terrazzo flooring. Every detail has been considered in these top tier offerings, right down to the nautically inspired barware kit drawer, so Sailors have all of the tools for mixing beverages at their fingertips. The room features brass and real leather finishing sprinkled throughout as well as a Yellow Leaf brand, sustainably sourced, terrace hammocks.

The rooms are all clever cabins, with sensors that auto-adjust to Sailor movements, also allowing for the room’s lighting to easily change from day to evening play mode.

“We wanted to use all aspects of the Virgin brand including our musical legacy, elements of Virgin Galactic and inspiration from Richard Branson’s Necker Island,” added Jamie Douglas, Senior Product Design Manager for Virgin Voyages. “The idea was to consider Sailor needs and comforts and create suites that were social, inspirational and relaxing so that they wanted to spend time in them.”

These 78 RockStar Suites include fifteen Mega RockStar Suites, named the Massive, Fab, Posh and Gorgeous Suites – all primely located on deck 15, just a deck below Richard’s Rooftop, a RockStar Suite Sailor only, exclusive Sir Richard Branson inspired top deck (and top-shelf alcohol only) cocktail lounge at the ship’s forward facing section.

Please make my bed! (Courtesy Virgin)

The Massive Suite’s music room, which seconds as an extra bedroom, is stocked with guitars, an amp and a special private lookout point at the front of the ship, perfect for the meditative types and even a vinyl turntable (they all have that one). The terrace in this suite is complete with a standing hot tub, a runway style table for hosting guests and in all four Mega Star Suites, there are open-air Peek-a-View showers, offering a complete gaze at the sea while rinsing off.

Sailors in all tiers of RockStar Suites will enjoy breathtaking top to bottom marble bathrooms (stocked with premium products of course). The rains-style showers feature multi-colored dichroic glass windows and doors, providing a sneaky view either inside the room or outside onto the sea, in the aptly named the Peek-a-Boo shower.

RockStar Sailors should prepare for the full treatment like private driver airport transfers, helicopter arrangements, luggage assistance and a private walk down the exclusive terminal pathway upon arrival. RockStar Sailors can also receive anytime boarding, early booking access to special events and personal rock & roll style rider sheets (with items delivered pre-arrival of course) meant to satisfy even the most diva-like of requests.

That’s why our Sailors can sit around and ponder the best angle for selfies over the conversation pit bar area or discuss a legendary night out while sipping some bubbly at the specially-designed outdoor champagne table with a perfect fit for an ice bucket.

Then when too much spa, shower and swim time leaves a Sailor with an overly soaked suit at the end of the day, no prob. Sailors can just request the express drying bathing suit service.
We’re not kidding, that’s a thing.

If you’re not at all surprised, these spaces were definitely made for you.

The only question left to ask is, “Your suite or ours?”

(Text Courtesy of Virgin)

Malcolm says: Well with an on-board Tattoo parlour and Rockstar suites with guitars*, Virgin are clearly not aiming their product at the Grey Pound/Dollar. I hope for Virgin’s sake, that the younger ‘set’ are as excited about the concept as Virgin are.

As for ‘Massive’ suites, we have no measurements, but I suspect not all of the Scarlet Lady’s cabins are ‘massive’.  The new marketing ploy of showing unmade beds and left over wine bottles is very ‘Rock & Roll’, how novel!

*(I hope that the ‘guitar suite’ is well sound-proofed for the neighbours sake!)

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5 Responses to “Virgin’s “Massive” RockStar Suites”

  1. Anonymous Says:

    This is generally what younger crowd want. Especially if they are going to drop hundreds or thousands of $$. I feel if Celebrity and Virgin make these ships work you will see these features and high design trickle into other lines.

  2. Malcolm Oliver Says:

    Thanks for the comment Edwin, as always there are several ‘schools of thought’. I do wonder if Virgin can really offer something different. Time will tell.

  3. Malcolm Oliver Says:

    Thanks for the comments.

  4. Edwin Todd Says:

    Once again, a cruise company talking itself up, big style. They persist in outdoing each other’s publicity. Personally I think it is a whole pile of pretentious twaddle.

  5. Anonymous Says:

    I think the trendy NYC-LA crowds will love this ship. I really am excited about their take on the lido Buffett as they are going to make it more like a “food hall” you would find in a upscale cosmopolitan setting.

    The edge and this ship while very trendy and gimmicky are definitely pioneering what comes next for the main mass market lines.

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