The smallest ship in the P&O fleet, Adonia will be rebranded as “Fathom” – the world’s first ‘voluntourism’ cruise ship.
Carnival define ‘voluntourism’ as “…. a new travel category it is calling ‘social impact travel,’ that will offer consumers authentic, meaningful impact travel experiences to work alongside locals as they tackle community needs“,
Adonia was built in 2001 for ‘Renaissance Cruises’ is approximately 30,277 gross tonnes and carries 688 passengers.
Adonia will be redeployed to Miami from April 2016. The last cruise for Adonia sailing in its current form will be a 14-night Amazon cruise ending on March 18, 2016.
After undergoing a dry dock, the ship will make weekly cruises to Amber Cove in the Dominican Republic, where passengers will take part in volunteer projects and activities.
The Carnival web site says: “After this, the ship goes into dry-dock where it will be refurbished and rebranded. It will also no longer be adults only: “The fathom travel experience will be available to all, including families with children over eight years old,”
Carnival also said: “The voyages are designed to appeal to the American market but of course all nationalities are welcome on board if they choose this travel experience”.
Malcolm says: “Fathom” what a strange name for a ship. It sounds more like a submarine! There are a lot of unhappy P&O fans out there who enjoyed this intimate ship.
I wonder what has inspired this move? Do Carnival has a strong social conscience? There are already many other volunteering options available to people.
I assume that “Fathom” is a profit making venture? However, it’s hard to imagine big profits, although I guess the concept taps into a new market who would not normally cruise?
Being cynical, I bet the idea only lasts one year – maximum!
I wonder how long before P&O loses it’s other smaller/older ships ‘Oriana’ and ‘Aurora’?