Posts Tagged ‘southampton’

Bellissima Will Be Christened In Southampton

March 22, 2018

(Courtesy MSC)

MSC Bellissima will be named in Southampton on March 2, 2019.

Antonio Paradiso, managing director UK and Ireland, said he believed the move would see the 5,700-guest Bellissima become the largest ship ever to be christened in the UK.

The Meraviglia-class vessel will sail its maiden voyage from Southampton to Genoa two days later. The last MSC vessel to be named in the UK was MSC Poesia in Dover in 2008.

Bellissima will become MSC Cruises’ fourth mega-ship to come into service in less than three years since 2017 as part of a 12-ship, ten-year €10.5 billion investment programme.

MSC also revealed that Bellissima will debut an onboard “digital personal assistant” system for passengers, which Onorato said would take the line’s MSC For Me technology programme “to the next level”.

The “conversational, voice-enabled Artificial Intelligence innovation” will see a speaker beacon placed in each cabin, offering information such as weather updates and excursion timings and, with its next phase, provide guests with tailored suggestions including dinner reservations.

It has been developed by MSC and Samsung subsidiary Harman, responsible for a number of voice-enabled technology created for Amazon, Google and Microsoft, and will be available on all future new ships.

(MSC)

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