Posts Tagged ‘U by Uniworld’

Amadeus to Offer River Cruises for Millennials

January 24, 2018

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Amadeus River Cruises has become the latest line to offer sailings specifically for the millennial generation.

Amadeus’ move follows that of Uniworld, which under the U by Uniworld brand (see below) launches two ships dedicated entirely to river cruises for millennials this April.

Full ‘Cruise Critic’ article: HERE

Malcolm says: I like the Amadeus (Luftner) product. Their fares are better than many.  However, like many (most?) river cruise lines the experience is sedate and the entertainment can be very weak. Unfortunately I’m not the ‘millennial generation’.  If you don’t know what that means you are probably not one either. (It is sometimes defined as 20’s 30’s and early 40 year olds).

However just because I’m not a millennial, does not mean that I don’t want a little more to do on my river cruise of an evening. As for “a special program for passengers, focusing on topics like healthy living, fitness and nutrition”.  I’m not going to pay for somebody telling me off about what I eat on-board.  And as for ‘celebrity influencer’ they were called ‘celebrities’ or ‘salesmen’, back in the day.

Joking aside, I do welcome the river cruise lines who are reaching out for a younger demographic. However I think striving for millennials might be a little  too ambitious. I think the river boats would need to be designed specifically with a little more excitement on-board. I’ll let my readers debate what features that might be.

P.S. Fred. Olsen’s new river cruise product, ‘Brabant’ is actually an Amadeus product in disguise. Mind you Fred. is not seeking out millennials.

Introducing Amadeus Provence & Fred Olsen’s Brabant: HERE

Amadeus Silver II review: HERE

‘U’ by Uniworld

‘U’ by Uniworld is a sub-brand form the river cruise line. In their own words: “U by Uniworld is a new take on experiential travel, with cruises designed for those with a passion for exploring and a taste for authentic adventures. We at U have always believed that travel should be relaxing, exhilarating, convenient and tailored to your interests — all at the same time. And on a U by Uniworld river cruise, that’s exactly what you’ll experience.”

Still confused? I believe ‘U’ is the first-ever river cruise brand for millennials. This is of course a younger demographic than river cruising normally attracts.

girls-on-train-tracks

Would these young women book a river cruise? (U by Uniworld)

‘U’ by Uniworld has debuted its first ship in Paris, recently. The B is the only ship on the river to reveal a unique all-matte black exterior.

The ‘B’ set sail on its maiden voyage along the Seine River for invited guests.

“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, president of Uniworld.

The ship was originally called Uniworld’s River Baroness. The renaming ceremony was led by the ship’s ‘Guardian Angel’ Petra Nemcova, supermodel and noted philanthropist. The a renaming ceremony where guests released biodegradable lanterns to symbolize starting anew with The B.

(Courtesy Uniworld)

‘B’ accommodates up to 120 “fun-loving” travelers per voyage, spread across its four suites, 26 balcony bedrooms, 29 studio bedrooms and two studio bedrooms with triple occupancy – all with waterfront views and equipped with built-in Bluetooth speakers.

The inaugural events included a drum circle creating a spiritual energy onboard and sabering champagne on the top deck.

During the remainder of the maiden voyage, guests experienced yoga, camping on the top deck, a silent disco party, mixology, impressionist painting and wine classes.

(Courtesy Uniworld)

Malcolm says: ‘U’ certainly sounds a little different, if not a little bizarre, but then I was not on-board. The brochure is full of images of young people. In fact I am a little cynical that Uniworld can really attract people as young as the ones pictured, but I wish them luck.

The other big issue is the often high fares. I wonder how many financially comfortable millennials want to spend their money on a river cruise? An RCI, MSC or NCL mega-ship, full of high-energy activities and ‘gimmicks’, sounds much more likely to appeal to millennials, in my opinion. Mind you, I could be wrong!

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