Posts Tagged ‘U by Uniworld’

U by Uniworld unveils first ship, The B

October 21, 2017

The above headline is probably one of my most obscure. Uniworld have obviously discovered the joys of the alphabet.

‘U’ by Uniworld is a sub-brand form the river cruise line. In their own words: “U by Uniworld is a new take on experiential travel, with cruises designed for those with a passion for exploring and a taste for authentic adventures. We at U have always believed that travel should be relaxing, exhilarating, convenient and tailored to your interests — all at the same time. And on a U by Uniworld river cruise, that’s exactly what you’ll experience.”

Still confused? I believe ‘U’ is the first-ever river cruise brand for millennials (those born in the 1980’s or 90’s.) This is of course a younger demographic than river cruising normally attracts.

girls-on-train-tracks

Would these young women book a river cruise? (U by Uniworld)

‘U’ by Uniworld has debuted its first ship in Paris, recently. The B is the only ship on the river to reveal a unique all-matte black exterior.

The ‘B’ set sail on its maiden voyage along the Seine River for invited guests.

“We’re thrilled to make history with the launch of U by Uniworld and introduce a whole new generation to river cruising,” said Ellen Bettridge, president of Uniworld.

The ship was originally called Uniworld’s River Baroness. The renaming ceremony was led by the ship’s ‘Guardian Angel’ Petra Nemcova, supermodel and noted philanthropist. The a renaming ceremony where guests released biodegradable lanterns to symbolize starting anew with The B.

(Courtesy Uniworld)

‘B’ accommodates up to 120 “fun-loving” travelers per voyage, spread across its four suites, 26 balcony bedrooms, 29 studio bedrooms and two studio bedrooms with triple occupancy – all with waterfront views and equipped with built-in Bluetooth speakers.

The inaugural events included a drum circle creating a spiritual energy onboard and sabering champagne on the top deck.

During the remainder of the maiden voyage, guests experienced yoga, camping on the top deck, a silent disco party, mixology, impressionist painting and wine classes.

(Uniworld)

Malcolm says: I am a fairly new convert to river cruising. I am on record as saying that I’d like to see a broader range of river cruise products, aimed at a broader range of clientele and not just the ‘mature’ variety. Therefore I welcome ‘U’ by Uniworld.

‘U’ certainly sounds a little different, if not a little bizarre, but then I was not on-board. The brochure is full of images of young people. In fact I am a little cynical that Uniworld can really attract people as young as the ones pictured, but I wish them luck.

I think one of the big weaknesses of river cruising is the very low-key entertainment that is normally offered on-board most river ships. I’m not clear if ‘U’ addresses this on-board ‘B’?

The other big issue is the often high fares. I wonder how many financially comfortable millennials want to spend their money on a river cruise? An RCI, MSC or NCL mega-ship, full of high-energy activities and ‘gimmicks’, sounds much more likely to appeal to millennials, in my opinion.

Is river cruising for you? See HERE

Which Ship Was I On?

I took a cruise at the very end of 2016. Can you guess what type of ship I was on?

question-mark-on-a-circular-black-background_318-41916

  1. Embarkation and disembarkation took five minutes.
  2. The meals were all served in a single sitting.
  3. The food was five star.
  4. The wine with dinner was free.
  5. There was no ‘scrum’ for breakfast. There were no queues for anything.
  6. The sun deck had a chair for every passenger.
  7. The waters were very calm so nobody got sea-sick.
  8. There were no inside cabins.
  9. The ship was easy to get around and nobody got lost.
  10. The views were almost constant.
  11. Coach excursions at the ports of call were not generally required.
  12. I did not ever need to dress-up.
  13. There was no hard sell.
  14. There were no kids, water slides or rock climbing walls.

Malcolm

See the answer HERE

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